Digital Marketing
and Sales Automation
Social Media Marketing
Social Media Marketing is a form of internet marketing that involves creating content to achieve branding and marketing goals. This includes social media platform content like text, image, videos, links and articles created to engage audiences.
This course is suitable for PMETs that have zero to little knowledge/ skills in using digital platforms.
Prerequisites: Basic computer knowledge and a Facebook personal account are required. You are encouraged to bring your own laptop and charger to class. However, one will be provided if necessary.
• Identify the right-mix of Social Media Marketing platforms (eg.Facebook, Instagram, LinkedIn, etc) in relation to business objectives and target customers
• Map out customer journeys using digital marketing funnels and formulate a social media calendar for social media content.
• Develop a social media plan to achieve marketing objectives
Hands-on creation of a social media campaign
• Optimize and measure the success of a social media campaign
Search Engine Marketing Program
Search Engine Marketing (SEM) is a proven and
cost-effective marketing technique that can expand your digital footprint and online presence. Learn from industry mentors to discover how to drive online conversions effectively through SEM Campaigns.
This course is suitable for PMETs that have zero to little knowledge/ skills in using digital platforms.
Prerequisites: Basic computer knowledge is required. You are encouraged to bring your own laptop and charger to class. However, one will be provided if necessary.
• Create Pay-Per-Click(PPC) ad campaigns to meet marketing objectives, goals and expectations
• Identify the right keywords based on business direction and learn about best practices on Google AdWords
• In-depth understanding of what works in PPC ad campaigns
Monitor PPC ad campaigns via various measurable and actionable metrics
• Create targeted PPC ads and PPC reports on new competitors
• Forecast possible changes in the search landscape
Search Engine Marketing Program
Search Engine Marketing (SEM) is a proven and
cost-effective marketing technique that can expand your digital footprint and online presence. Learn from industry mentors to discover how to drive online conversions effectively through SEM Campaigns.
This course is suitable for PMETs that have zero to little knowledge/ skills in using digital platforms.
Prerequisites: Basic computer knowledge is required. You are encouraged to bring your own laptop and charger to class. However, one will be provided if necessary.
• Create Pay-Per-Click(PPC) ad campaigns to meet marketing objectives, goals and expectations
• Identify the right keywords based on business direction and learn about best practices on Google AdWords
• In-depth understanding of what works in PPC ad campaigns
• Monitor PPC ad campaigns via various measurable and actionable metrics
• Create targeted PPC ads and PPC reports on new competitors
• Forecast possible changes in the search landscape
Seach Engine Organisation Programme
Search Engine Optimisation (SEO) is a form of Internet Marketing that increases the quality and quantity of your web traffic. It is an organic process that works to gradually bring your website up the pages of search engine results (eg. Google).
This course is suitable for PMETs that have zero to little knowledge/ skills in using digital platforms.
Prerequisites: Basic computer knowledge is required. You are encouraged to bring your own laptop and charger to class. However, one will be provided if necessary.
• Identify the right keywords based on the business strategies and understand the best practices on Google AdWords
• In-depth understanding of key factors to consider when managing keyword research and SEO optimisations
• Consultative methods to advise marketing teams on SEO keywords to optimise content
• Evaluate search performance across channels and analyse Internet Marketing strategies
Inquire on Digital Marketing
and Sales Automation
